What constitutes synchronization effects (coordination processes) of opinions, ideas, attitudes in a community? Why and how do they occur? To what extent does this also take place through images?

They are the neuroscientist Giuseppe Di Cesare from the research group form Parma in Italy on mirror neurons and vitality forms and philosopher and image scientist Martina Sauer form the Institute for Image and Cultural Philosophy from Germany and her research on vitality semiotics (VS) and her former student, the B.A. candidate in design, Charlotte Engelke, form the Fresenius University of Applied Sciences, AMD, Hamburg, who in their joint research project in Parma are specifically investigating on a neuroscientific basis how synchronization effects are stimulated through design.

For previous joint research activities, see: Giada Lombardi, Martina Sauer, and Giuseppe Di Cesare. How "Vitality Forms" Influence Our Mood. In: Martina Sauer and Zhuofei Wang (eds.). Atmosphere and Mood. Two Sides of the Same Phenomenon, special issue Art Style 11, 3, 2023: 127-139, and see also for the first research project in June 2022 at Fresenius University of Applied Sciences, AMD Hamburg with design students and the vice research dean Petra Leutner. The research results were most recently presented in a keynote speech by Giuseppe and Martina at the international conference of the German Society for Semiotics at the TU Landau in September 2024.

Cf. for more information about vitality semiotics and consequences of synchronization effects in societies by Martina in (Sauer 2023): Marshall McLuhan in a new light. Old and new methods of influencing emotions in communities of the electronic age. In: Lars Grabbe, Andrew McLuhan & Tobias Held (eds.). Beyond media literacy. Marburg: Büchner 2023, 14-32,  and in (Sauer forthc. 2025): Vitality Semiotics (VS) and the Implications of Synchronization in Frames. Highlighted via the break caused by Katharina Sieverding's Transformers. In: Natalia Igl & Martina Sauer (eds.). Frames and Framing: Dynamic Nature and Material Cognitive Interplays, special issue Zeitschrift für Semiotik, 3/4.